FDIN: Better connect with the emerging shopper #millennials

Date: May 16, 2017

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Location: London

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It’s the FDIN's first ever conference focusing on Gen Y (Millennials) and Gen Z (13-17 years).

MMR's Marketing & Insights Director Andy Wardlaw will be chairing, and he has curated a team of experts to get into the head space of this generation. 

The day will explore how emerging patterns of consumption are impacting many established categories and brands. We will look at and unravel how Millennials are reputedly disrupting the grocery trade and explore the most powerful ways you can engage with these new consumers. This will be an immersive, authoritative and challenging day and you will come away with a clear view on how you can create better strategies

Agenda & Speakers

Pippa Bailey
Senior Director Ipsos Marketing
THE ROLE OF BRAND,ADVOCACY AND TRUST FOR THE MILLENNIAL SHOPPER

What is their outlook on life – materialism and choice?
What are the critical touch points and does the Millennial journey differ?
What role does brand play?
Who are the influencers and how does that link to truth & trust?

Ben Branson
Founder at Seedlip

WHAT TO DRINK WHEN YOU'RE NOT DRINKING
What to drink when you’re not drinking. 1/3 Millennials across London do not drink!
Hear the inspirational story of one man who saw a need and took on a mission to solve it
Gain an understanding of the role of sensory cues
Experience the product!

James Hirst
Brand Strategy & Innovation by Design
USING SOFT POWER TO CONNECT WITH A NEW GENERATION

What is ‘soft power’ and why is it your new best friend?
Experience case studies that highlight your brand’s hidden potential
See why design should not be underestimated in your strategy to connect

Andrew Wardlaw
Research Director - MMR Worldwide

HOW TO DRIVE ENGAGEMENT WITH MILLENNIALS
Results of a major U.K study probing Millennials in relation to Generation X and Baby Boomers
Defining macro mind sets and assessing how different Millennials really are
Probing consumer perception of 20 leading food & drink categories
Recommending how to better connect with a distracted generation


Jenny Hearne
Head of Thinkers Thoughts, Watch Me Think
THE RELATIONSHIP WITH FOOD AND DRINK

Revealing the truth with immersive video content
Experience how emerging consumers shop, prepare and consumer food & drink
Learn about key influences, typical days and the importance of social connection
What brands go beyond function and have earned the right to be ‘cool’

Jamie Rice
Director Marketing and Business Development, Foodtrending

WHAT FOOD TRENDS DEFINE THE MILLENNIAL?
Analysing the growing influence of Millennials
What are the key trends that define the Millennial consumer?
How you can take advantage of these trends today


Katherine Shade
Kantar World Panel
DEFINING THE BEHAVIOUR OF YOUNGER CONSUMERS

Drawing on KANTAR’s unrivalled panel expertise
Illumination of what younger consumers are actually doing
Special analysis including the revolution in snacking behaviours
Expert opinion of the emerging trends to watch

Eleanor Murphy
Client Director at Happen.com

WHAT HAPPENS NEXT? SECRETS OF GENERATION Z
Millennials are of the moment, but where are we heading?
Happen has spent seven years striving to understand what moves and shakes the generations around us
Learn how Generation Z (13-17 years) engage with all aspects of their lives and their aspirations for the future

Find out more at the Food and Drink Innovation Network site >