Pangborn Sensory Symposium 2017

Date: August 20, 2017

Time:

Location: Rhode Island, USA

RSVP:


20-24 August 2017

MMR's Sensory team will join pioneers and experts in sensory and consumer science from industry and academia for this year's Pangborn Sensory Science Symposium in Rhode Island. 

We're delighted to be presenting two posters at this year's conference:

  • Natural deselection: how screening for sensory articulacy combined with specialist sensory moderation skills can drive deeper product insights in qualitative focus groups
  • Using detailed sensory evaluation to provide the insight needed to drive competitive advantage through packaging

We're also excited to be involved in two workshops at the event, including a presentation from MMR's Chairman, Professor David Thomson; 

  • Sensory Marketing: integrating the senses from environment to product
  • Applying and adapting sensory science to delve beyond the product (packaging)

Plus, we're holding a fantastic food and drink pairing event at an exclusive local restaurant for clients while we're there, so drop us a line if you're planning to go and we'll make sure you receive an invitation!

For more information on the conference, visit www.pangbornsymposium.com

Email Valerie Mialon to let us know you're coming along or if you'd like to join us for the food pairing - v.mialon@mmr-research.com



Picture credit: Rhode Island Convention Center