Date: January 26, 2018
Location: The Terrace at The Collective, Wc1B 3JA
Join us at The Terrace at The Collective from 9:30am and enjoy a tasty breakfast before the session kicks off at 10am.
In this module, you’ll learn how a combination of both consumer and sensory data is required to provide reliable optimisation guidance for your brand and product.
We’ll give you an insight into more advanced statistics, including Analysis of Variance (ANOVA) testing and Best Worst/MaxDiff Scaling (BWS). You’ll also get to explore our SensoHedonic Modelling method, with an insight into drivers of liking, segmentation methods and how to interpret outputs.
If you'd like to join this session, register here.