Our clients often find it necessary to make changes to their processes or ingredients, in order to save time and money, satisfy new regulatory requirements, make cleaner ingredient claims etc. When such changes are made, there is always the concern that they could result in a perceptible difference in the end product, and therefore potentially alienate current consumers.
mmr pulse is MMR's first syndicated study offering fantastic value for money to clients interested in tracking all major food & drink trends on a monthly basis using a suite of quant and qual techniques.
By identifying the dissonance between the emotional properties of the product (in this case s soft drink) and the emotional benefits promised by the brand, optimisation guidance was provided to better cement the branded poitioning.
mmr's qualitative techniques got under the skin of what teenagers expected a snack product to look like in order to meet the overall product promiose and brand proposition.
Kellogg's used MMR's shopper research to reinforce their position with retailers and ensure they preserved their category leadership.
MMR identified the best flavours and textures to deliver specific emotional and functonal equities for a personal care product.
MMR's SensoHedonicTM modelling provided significant cost savings and informed a new product launch in 2007.
MMR is able to use several conjoint research techniques.
Here you will find a document outlining our approaches to shopper research.
On this page you'll find links to all our newsletters over the last few years, detailing many of our methods and news. Click here to go to our most recent issue of Research Matters. Or click logo or title to go to all back issues.
A short presentation of how we optimise food and drinks product formulations using expert sensory panel and consumer research techniques.
A short presentation explaining MMR's services in the area of sensory consultancy, all centred on our jointly managed facility at Reading University.