SensoHedonic optimisation

One of MMR's flagship methods combines sensory panel analysis (via the Sensory Science Centre at Reading University, managed by MMR) and consumer research.

Many of our clients regularly use this process so they obtain a predictive model on how formulations can affect changes in product appeal.  We always segment our data too, and the subsequent modelling, so that you can be sure how any changes will be accepted by different types of consumers.

Please download the attachment to learn more.

---

Download Case Study