We’ve been bringing brands to life for over 25 years with a holistic approach to brand, pack and product research.
We’ve delivered projects in over 50 countries, and at any one time we’re working in over 20. Our global strength and local passion is finding appeal with brand owners large and small. The 2017 MRS Research Live Industry Report ranks MMR Research Worldwide as one of the fastest
growing research agencies in the world. But if that's not enough, here’s 5 more reasons to get in touch…
#1 WE GO BEYOND LIKING
Fact: there are no bad
products anymore. For long term success, you need a partner that pushes
beyond initial liking and helps you understand the total brand
experience in more detail. Working with MMR, you’ll learn more about
how the consumer decodes each element of your brand experience and, more
importantly, understand how you can create a more engaging experience.
#2 WE OFFER GENUINE SENSORY EXPERTISE
is founded on sensory science. It’s in our DNA. We’re leading
contributors to scientific debate around the drivers of consumer
behavior. We’ve invested heavily in state of the art Sensory Science
Centres across the world to meet growing demand. As well as our own
facilities, we’ve beaten fierce competition to run several external
sensory panels for some of the world’s most successful brands.
#3 WE KNOW YOUR CATEGORY
90% of our business partnerships are in food & drink, household and personal care categories. If
you’re in FMCG, we’ve got the practical experience, the context and the
foresight to apply to your project. 14 of the world’s top 20 food and
drink companies now choose MMR because of our ability to act globally,
but understand locally.
#4 WE CREATE, NOT JUST EVALUATE
make your investment work harder. Many of our approaches are designed
to get the most from participating consumers. Products like EROS (Early
Rules of Success) bring consumers, brand owners and research
professionals together with a process that truly engages. EROS
identifies the sensory attributes that can drive up engagement levels
across brand, pack and product - and leaves nothing to chance, or
#5 WE’RE AGILE TOO
We're not so big
that we can’t adapt. Clients value our ability to adapt to their
precise needs. We also make a point of involving senior level
management on all projects. And whilst we work with some of the world’s
leading players, we’ve also been doing some magical stuff with emerging
stars like Fever Tree, Ella’s Kitchen and Whole Earth. For tighter
budgets, there’s a range of nimble, tried and tested solutions that
bring results in days.
Inspired? Get in touch with your local team