5 reasons to talk to us

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November 16, 2016

by Andy Wardlaw


We’ve been bringing brands to life for over 25 years with a holistic approach to brand, pack and product research. 

We’ve delivered projects in over 50 countries, and at any one time we’re working in over 20. Our global strength and local passion is finding appeal with brand owners large and small. The 2017 MRS Research Live Industry Report ranks MMR Research Worldwide as one of the fastest growing research agencies in the world. But if that's not enough, here’s 5 more reasons to get in touch…

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#1 WE GO BEYOND LIKING
Fact: there are no bad products anymore. For long term success, you need a partner that pushes beyond initial liking and helps you understand the total brand experience in more detail. Working with MMR, you’ll learn more about how the consumer decodes each element of your brand experience and, more importantly, understand how you can create a more engaging experience.

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#2 WE OFFER GENUINE SENSORY EXPERTISE
MMR is founded on sensory science. It’s in our DNA. We’re leading contributors to scientific debate around the drivers of consumer behavior. We’ve invested heavily in state of the art Sensory Science Centres across the world to meet growing demand. As well as our own facilities, we’ve beaten fierce competition to run several external sensory panels for some of the world’s most successful brands.

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#3 WE KNOW YOUR CATEGORY
90% of our business partnerships are in food & drink, household and personal care categories. If you’re in FMCG, we’ve got the practical experience, the context and the foresight to apply to your project. 14 of the world’s top 20 food and drink companies now choose MMR because of our ability to act globally, but understand locally.

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#4 WE CREATE, NOT JUST EVALUATE
We make your investment work harder. Many of our approaches are designed to get the most from participating consumers. Products like EROS (Early Rules of Success) bring consumers, brand owners and research professionals together with a process that truly engages. EROS identifies the sensory attributes that can drive up engagement levels across brand, pack and product - and leaves nothing to chance, or opinion.

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#5 WE’RE AGILE TOO
We're not so big that we can’t adapt. Clients value our ability to adapt to their precise needs. We also make a point of involving senior level management on all projects. And whilst we work with some of the world’s leading players, we’ve also been doing some magical stuff with emerging stars like Fever Tree, Ella’s Kitchen and Whole Earth. For tighter budgets, there’s a range of nimble, tried and tested solutions that bring results in days.

Inspired? Get in touch with your local team