There can be no closer engagement between consumer and brand than the direct consumption of the product.
Which is why partnering with MMR gives you the best opportunity to optimize this all important connection point, ensuring that your product performs against concept-led expectations and delivers or enhances the overall brand experience.
testing and development is at the heart of everything we do. An enviable list of global brand leaders and
challenger brands have experienced the benefits of precision product testing, renovation and reformulation;
combined with unrivalled sensory expertize and wider category knowledge.
See our guide: Making Sense of Reformulation
With a wide
range of solutions developed over 25 years, we’re able to recommend the right approach
to meet your needs – whether developing and testing new products, validating concept-product
fit before launch or benchmarking and reformulating existing products.
clients benefit from our ability to excel at complex challenges (globally),
and deliver more standard projects efficiently, insightfully and with creative
iHUTs and hall tests
Fieldwork matters. We have been delivering rigorous
front line product testing around the world for over 25 years. From snacks to fully
prepared meals to alcoholic drinks, we have tried and tested serving
protocols that meet or exceed industry standards.
Qual or Quant
Your objectives will determine whether a qual, quant or combined approach is needed. Proprietary techniques like EROS (Early Rules of Success) groups use an expert combination of sensory and qualitative moderation to develop actionable formulation briefs. Sensohedonic+ brings applied science to the product development process, pinpointing the optimal product profile to maximize liking or target specific preferences.
The sensory difference
We always go
beyond typical measures like ‘PI’ and ‘Liking’, using sensory based tools to
enhance brand fit and drive distinctiveness. Where
we really add value is via the seamless integration of sensory data
with consumer driven insights. We have a deep understanding of the
impact that sensory characteristics can have on consumer reactions to
products and how this affects future choice behaviour.
sensory and consumer data enables us to identify real world drivers of
liking; overlaying our Brandphonics ® emotional and functional profiling
approaches allows us to access what products really mean to consumers and
which sensory attributes drive these conceptualizations. We use all
these pieces of information to provide actionable and specific
recommendations for product improvements.
Get in touch with your local team to find out how we can help with your project >
More product development approaches: