mmr pulse
What is mmr pulse®
- MMR's subscription-based syndicated research programme
- Identifies current and emerging consumer attitudes and beaviours as a spring board for further exploration
- Provides timely, accurate and actionable insights to enable you to capitalise on pertinent UK consumer food and drink trends
- Three main elements:
- Quantitative survey
- Qualitative focus groups
- Community site
Quantitative insight
- Bi-monthly quantitative with n=1000 fresh respondents
- Supports insights with robust data to build credible cases for investment
- Core trends tracked with modular add-ons which you can contribute to capture key questions at crucial times
- Headlines e-mailed to you directly with full data access and the ability to create your own reports
- Monthly online focus groups with the opportunity to contribute to discussion topics
- Headline and summary findings e-mailed to you directly with access to further depth on request
- Enables rapid identification of potential trends
- Continuous online community (over 750 members-July 2010)
- Daily discussions and feedback on topical issues
- Experienced team of administrators manage the community and facilitate discussions
- Allows you to view current and past discussions, contribute to existing discussions and create your own topics for discussion
- Rapid feedback on food and drink topics
- Ongoing access to MMR's food and drink expertise
- Twice yearly face-to-face half day workshops bringing together qual and quant findings to communicate actionable result
- 1 additional OmniPULSE confidential online quantitative study designed to address your specific research needs
The standard package is £25,000 annually.
Please click here to visit the Community Forum.
Feedback from some subscribers:
MMR Pulse is a well rounded source of information to feed into the brand planning process. - Annie Freel, Head of Consumer Knowledge, McCain
These two relate to presentations where we summarised Pulse outputs on behalf of large teams comprising insight and marketing personnel in two major food companies:
Many thanks for the presentation last week, it was exactly what we were looking for - Research & Planning Manager, Food manufacturer
The feedback that I got from the teams was very positive and they certainly found the info useful. - Market Research Manager, Snack food manufacturer
