See you in Florence?

We're busy making our plans for MMR's participation at the Pangborn Sensory Science Symposium being held this year in Florence from Sunday 26th July to Thursday 30th July.

We'll be participating in several ways:

• David Thomson is taking part in the main conference workshop "Measuring emotion response to consumer products".
• David Thomson and Chris Marketo have been asked to present posters on "Linking product sensory characteristics to the emotional equities of brands" and "Effective use of sensory evaluation"; the latter is being co-presented with Coca-Cola.
• MMR has an exhibition stand showcasing our range of sensory panel and consumer-based research services.
  
  We'll also be arranging a social event on the Monday evening 27 July, so do please let us know if you'll be able to meet up with us.  It would be great to see you.

 

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