totalsenseTM from MMR
Because we've grown up in the world of food, drink and personal care, MMR understands the limitations of consumers at articulating the sensory experience they get from a product.
To overcome this, we've created a range of product development and optimisation tools that allow us to bring together consumer appeal and precise objective sensory descriptions obtained from the highly trained panels at MMR's Sensory Science Centres located in the UK, USA and China. SensoHedonic Optimisation™ is proven to pin-point a sensory profile that maximises appeal with target consumers, whilst ensuring that product delivery is consonant with the brand - both crucial elements to long-term success. It ensures that you get things right, first time - saving time, effort and money.
In addition to our worldwide sensory panellists, MMR's sensory team includes sensory scientists whose expertise allows us to provide sensory consultancy to major manufacturers, and become valued partners to their R&D teams.
TOTALsenseTM: making products perfect
Sleep easy (1 of 2)
The challenge was to help reinvigorate an ageing, but trusted malt drinks brand, whilst finding a formulation that could be used across countries, saving costs through economies of scale. A UK SensoHedonic® project was run where a wide range of prototype products were tested by
consumers, with sensory data modelled against this to identify the taste segments, the drivers of appeal and the optimum sensory profile for a product competing in this area. Validation research was conducted which proved that the revised formula significantly outperformed the
current formula in both the UK and other markets. The new formulation was launched and proved to be a success, with further improvements in terms of ingredient and process having been validated through profiling within the SensoHedonic model.
Making the best even better (2 of 2)
How do you optimise an alcoholic drink that is alreadly a worldwide market leader? MMR recommended SensoHedonic Optimisation® in two key representative markets. To gain a sensory profile of the 'whole' market, consumers tested a
representative selection of products. Liking Segmentation® identified different taste preferences and the SensoHedonic model provided detailed insight into the sensory characteristics driving consumer preference. Iterative improvements were
made to the product sensory profile and consumer scores of the optimised product were predicted by the SensoHedonic model, until the target consumer score was achieved, without the requirement for further expensive consumer research.
Contact Christine Barnagaud
