OmniPLUS

We conducted a quick and cost effective survey to help quantitatively choose the best name for a new fruity cereal snack to be launched in the UK by a major female-focused cereal brand. It was a short OmniPLUS survey, completed in a week.

Six names were assessed comparatively - they were shown on-pack with a product description used to set the appropriate context. Questions relating to appeal, fit to brand and product expectations were used to understand the overall performance of the name.

Out of the six names, a clear winner emerged that was very appealing on its own, best fitted the brand and product description and gave the right cues for both taste and health and was therefore the recommended name to go forward to final testing.

To help a leading personal care manufacturer understand the effectiveness of their sponsorship of a major sporting event, we conducted a short OmniPLUS study immediately afterward, with results turned around within five days.

Awareness and perceptions of key personal care brands were assessed as well as their association with the sporting event in question.

The metrics fed into assessment of the sponsorship programme and have helped focus the client's future spend in this area.

A quick and cost effective survey to help understand why print adverts weren't having the desired effect on sales for a major ethical coffee producer. A short OmniPLUS survey was conducted, with a 5 day turnaround. Two client adverts were assessed along with one competitor

ad. Flash Testing, Hotspots and Conceptual Profiling were used to understand performance. Whilst the ads were well received overall - a number of problems existed, primarily around brand recognition, fit to category and

amount of text. Clear optimisation guidance was provided to maximise the impact of the ads, with subtle tonality changes recommended to ensure a better match to the emotional connection consumers made with the brand.