What can we do for you?
- Accompanied shopping
- Ad testing
- Advertising Claims
- Attitudinal Segmentation
- Best Worst Scaling
- Brand Price Trade Off (BPTO)
- Brand Value Equivalence (BVE)
- Branding
- Brandphonics
- Bulletin board focus groups
- Business to Business (B2B)
- Business to Consumer (B2C)
- CAPI interviewing
- CATI interviewing
- CAWI interviewing
- Central Location Tests (CLTs)
- CHAID
- Choice based methods
- CLIP tests
- Cluster Analysis
- Community-based research
- Concept screening / sifting
- Concept testing
- Concept/product testing
- Conjoint
- CPG
- Customer Satisfaction
- Depth Interviews (or IDIs)
- Difference testing
- Discrete Choice Modelling
- Discrimination and Preference
- Drivers
- Emotional Profiling
- Emotional Research
- Employee Satisfaction
- ESET
- Ethnography
- Experimental Design
- Extended Usage Test
- Eye Tracking
- Field & Tab
- Flash Testing
- FMCG
- Focus Groups
- Functional Profiling
- GCP testing
- Global research
- Graded MoPC
- Grouper Exercises
- Healthcare research
- Home Usage Tests
- Hotspots
- iHUTS
- International research
- Kansei Design
- Latent Class Analysis
- Liking Segmentation
- Mall/shopper intercepts
- Method of Paired Comparisons
- mmr pulse™
- Mystery shopping
- New Product Development (NPD)
- Observation
- Omnibus
- Online Focus groups
- Online Research
- Pack testing
- Paired Preference Testing
- Panel set up maintenance
- Postal surveys
- PPA (Peak Profile Analysis) / Penalty Analysis
- Preference Mapping
- Price Sensitivity Measure (PSM)
- Qualitative Research
- Range Evaluation
- Repertory Grid
- Response Surface Modelling
- Retail
- Room 101
- Sales volume
- Segmentation
- SensoHedonic™ Optimisation
- Sensory Branding
- Sensory Consultancy
- Sensory Optimisation
- Sensory Panel Set-up
- Sensory Profiling
- Sensory training
- Session Testing
- Shapley Values
- Shelf Standout
- Shop Layouts
- Shopper Research
- Stats consultancy
- STMs (Simulated Test Markets)
- SURF - Steal-based Unduplicated Reach and Frequency
- Trade-off exercise
- Triangle test
- TURF (Total Unduplicated Reach & Frequency)
- Usage and Attitude Studies
- Virtual shopping
- Volume Estimation
- Website evaluation
Grouper Exercises
Identify which brands / products / services are perceived similarly by consumers. Respondents group products according to their own criteria and then explain why they have grouped them in this way. This is an extremely effective way to inform category segmentation strategies and identify the potential competitive set.