What can we do for you?
- Accompanied shopping
- Ad testing
- Advertising Claims
- Attitudinal Segmentation
- Best Worst Scaling
- Brand Price Trade Off (BPTO)
- Brand Value Equivalence (BVE)
- Branding
- Brandphonics
- Bulletin board focus groups
- Business to Business (B2B)
- Business to Consumer (B2C)
- CAPI interviewing
- CATI interviewing
- CAWI interviewing
- Central Location Tests (CLTs)
- CHAID
- Choice based methods
- CLIP tests
- Cluster Analysis
- Community-based research
- Concept screening / sifting
- Concept testing
- Concept/product testing
- Conjoint
- CPG
- Customer Satisfaction
- Depth Interviews (or IDIs)
- Difference testing
- Discrete Choice Modelling
- Discrimination and Preference
- Drivers
- Emotional Profiling
- Emotional Research
- Employee Satisfaction
- ESET
- Ethnography
- Experimental Design
- Extended Usage Test
- Eye Tracking
- Field & Tab
- Flash Testing
- FMCG
- Focus Groups
- Functional Profiling
- GCP testing
- Global research
- Graded MoPC
- Grouper Exercises
- Healthcare research
- Home Usage Tests
- Hotspots
- iHUTS
- International research
- Kansei Design
- Latent Class Analysis
- Liking Segmentation
- Mall/shopper intercepts
- Method of Paired Comparisons
- mmr pulse™
- Mystery shopping
- New Product Development (NPD)
- Observation
- Omnibus
- Online Focus groups
- Online Research
- Pack testing
- Paired Preference Testing
- Panel set up maintenance
- Postal surveys
- PPA (Peak Profile Analysis) / Penalty Analysis
- Preference Mapping
- Price Sensitivity Measure (PSM)
- Qualitative Research
- Range Evaluation
- Repertory Grid
- Response Surface Modelling
- Retail
- Room 101
- Sales volume
- Segmentation
- SensoHedonic™ Optimisation
- Sensory Branding
- Sensory Consultancy
- Sensory Optimisation
- Sensory Panel Set-up
- Sensory Profiling
- Sensory training
- Session Testing
- Shapley Values
- Shelf Standout
- Shop Layouts
- Shopper Research
- Stats consultancy
- STMs (Simulated Test Markets)
- SURF - Steal-based Unduplicated Reach and Frequency
- Trade-off exercise
- Triangle test
- TURF (Total Unduplicated Reach & Frequency)
- Usage and Attitude Studies
- Virtual shopping
- Volume Estimation
- Website evaluation
Price Sensitivity Measure (PSM)
Determine the range of 'acceptable' prices for a new or re-launched product or service. Consumers have a strong sense of value, so PSM allows them to gauge whether a price seems relatively cheap or expensive.