Our story

MMR Research Worldwide is part of the MMR Group; privately owned and proudly independent. This allows us the flexibility and freedom to adopt a strategy focused around innovation and employee empowerment. For our clients, that means outstanding service and access to specialist sensory, fieldwork and online expertize.

We're the largest independently owned research agency in the UK, with growing teams in Oxfordshire, London, New York, Shanghai, Singapore, Mumbai and Durban. The MMR Group operates four Sensory Science Centres in New York, Shanghai, Singapore and Reading, UK, and also includes sister company HRW (Healthcare Research Worldwide).


I established MMR in 1989, on the basis that transfer of knowledge from academic sensory science and consumer psychology would be beneficial to commerce. I wanted to improve the way market research is conducted, by bringing scientific rigour and sensory expertise to bear on the development and optimization of food and drink brands.'

Professor David Thomson

Founder and Chairman, MMR Research Worldwide

Global strength, local passion

We have offices in strategic locations around the world, supported by world-class Sensory Science Centres - plus a first-rate global fieldwork accreditation scheme. This means you can expect the same high MMR standards from Kazakhstan to Kenya.

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Meet our global teams

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Teams