Grolsch: Packaging Redesign

Grolsch get the green light for new visual makeover

Grolsch had developed a new visual brand identity, with the goal of challenging domestic and international premium brands. They also wanted to hero their iconic swing-top design across more formats. The team asked MMR to analyze whether this new route could effectively communicate their brand positioning.

MMR Workshop Writing

APPROACH

We took the new pack designs to category consumers in Canada, a market with strong brand presence, and asked them to evaluate the new designs across a detailed series of metrics to see how they aligned with Grolsch’s goals.

OUTCOME

This consumer evaluation reassured the Grolsch team that the new designs would be a positive overall change. We identified the need for only minor optimization to further reinforce key brand credentials.

S3 news tmp 77017 grolsch main default 1280

Grolsch Bar pop

Chevron
Chevron

Check out more of our case studies...

We love celebrating our clients' successes. So take a look at some of the innovative ways we've helped brands to overcome their challenges recently...

Schedule a call with us

If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

Book a Slot Today

Get in touch

If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.

* Indicates a required field.

We are using cookies to understand the visitors’ use of our website and to improve your browsing. If you continue browsing, we'll assume that you are happy with our use of cookies. Learn more

Close
Cookies