Innocent: Plant Milk NPD

Nut just another plant milk brand...

Innocent wanted to play in the plant milk arena, but in an already crowded category, it had to play a little differently.

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APPROACH

Innocent brought us in as preferred partner to pressure test new almond, hazelnut and oat recipes and advise on sensory modifications that would optimize the product and brand experience prior to initial launch.

OUTCOME

The range launched in March 2018, with the addition of a coconut variant following in 2019, and extended the appeal of plant milks with class leading clean label credentials.

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