With high consumer appeal towards the health, energy and satiation benefits associated with protein, Weetabix created a new product to add to its portfolio - introducing the first mainstream breakfast cereal delivering against these benefits in the UK.
Sensory profiling data was mapped against consumer insight, enabling us to fully understand all aspects of the product performance and the key drivers of consumer liking.
A concept product test was then used to quantify likely in-market volume sales potential; The Sensory Panel provided detailed product profiles, while consumers evaluated the new concept vs. a benchmark and tried out the product in-home too.
Full trial and repeat volume forecasting methods were utilized to assess the in-market potential.
The blend of sensory and consumer insight revealed that no product reformulation was necessary, and appropriate guidance was provided to allow Weetabix absolute clarity on a communications strategy that would fully align with taste expectations.
The result? A successful new product was launched that has proved it's staying power.
We love celebrating our clients' successes. So take a look at some of the innovative ways we've helped brands to overcome their challenges recently...
If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.