Activate: Household Goods
We conducted a 2-stage research project to help a client understand the impact and role of different POS material.
APPROACH
Stage One involved an online study of shoppers from a major supermarket. Trade-off and ESET exercises were used to understand the motivational role and likely impact on sales of alternative POS strategies.
Stage Two followed up by testing the three 'winning' pieces of POS in a mocked-up store environment, with shopping exercises and direct questions used to understand the actual impact of POS on sales, and also on the perceptions of the shopper.
CLIENT ACTION
The client's POS strategy for the next 12 month period was decided on the back of this research, with recommendations being used to help maximize the impact in store.