Stage One involved an online study of
shoppers from a major supermarket. Trade-off and ESET exercises were used to
understand the motivational role and likely impact on sales of alternative POS strategies.
followed up by testing the three 'winning' pieces of POS in a mocked-up store
environment, with shopping exercises and direct questions used to understand
the actual impact of POS on sales, and also on the perceptions of the shopper.
The client's POS strategy for the next 12
month period was decided on the back of this research, with recommendations
being used to help maximize