MMR created online Developer Groups,
utilising both bulletin boards, online survey technology and interactive
present initially different outline concepts in day one and develop these in
day two, with further co-creating over the course of a few days
By refining ideas with the same set of
consumers, MMR were able to present two finished, market-viable concepts in the
space of a week.
The client focussed development on these
two concepts, saving time and money that would likely have gone into several
rounds of traditional qual.
The products launched a year later and have
helped drive brand growth in the category ever since.