We embraced the task in hand, deploying our unique EROS
(Early Rules of Success) approach. This
had the immediate effect of creating a ‘one team’ mentality across different
client functions, as well as providing the energy and momentum that the project
EROS was able to fully inform the initial technical
brief, identify the most compelling positioning route and detail the sensory
attributes require to amplify this across pack and product.
J20 Spritz was born. Launched in 2015, it delivered over £2m in sales in the first 24 weeks
and continues to raise its prominence in the J20 portfolio today.