Discover: Fresh


Our client wanted to create ideas for new products under two broad areas of ‘fresh’ and ‘indulgent’


We worked with them over a course of a week to understand what this meant to consumers and elicit ideas within each area.

Approach

We ran consumer workshops with the clients in attendance to identify conceptualizations associated with each theme using Brandphonics®.

Immersion sessions and co-creation between the workshops helped all stakeholders absorb key learnings and develop new ideas.

Outcome

At the end of this intensive series of events coordinated by MMR, marketing and R&D were fully aligned with an in depth and detailed understanding of the ‘rules of success’ within each of these areas.

This has enabled focused concept and product development, with efficiencies observed throughout the remainder of the innovation journey


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