We devised research that optimized the brand promise and
then informed on key sensory attributes to deliver that promise.
We were able to engage proprietary analytics to recommend the
optimal range of flavours that would maximize sales and reach.
Subsequent initiatives have included research to support on
pack claims and help the brand launch successfully in China.
The Belvita story is a great example of the power of
innovation – creating not only a new product, but a new category.
Data published in The Grocer on December 16th
2016 indicated that Belvita delivered £77.3m in sales – still pushing ahead
despite new competition at +9.3%