Driving strategic plans in packaging

Our client wanted to measure consumer perceptions of packaging – both functional and emotional – for two of its leading personal care power brands.

This was to be undertaken in developing markets where significant growth opportunities had been identified.

We configured qualitative and quantitative techniques to understand how functional and emotional needs could be satisfied more deeply by reconfiguring packaging structure, substrate and graphics.

We provided a selection of potential packaging routes for hand care, hair care, body care and skin care.

The client embraced our recommendations fully, creating a guide to clarify the company’s packaging strategies - and factors for success.

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