Sensory: Ambient Desserts

Our client required cost effective research to maximize potential in a growing ambient desserts category, using a combination of sensory and consumer data to achieve a 'best in market' product taste.


MMR conducted sensory profiling of eight different products and consumer assessment of four.


Using sensory results from a wider set of products than consumers actually assessed themselves, it was possible to pin-point directions for recipe improvements to improve consumer liking, without the investment of asking consumers to try a lot of products.

Sensory panellists were able to explain drivers of liking in terms that consumers couldn't by identifying notes in the recipes such as 'processed' and 'vanilla'.

Client action

The client received optimization recommendations comprising detailed ingredient vocabulary which could be more easily interpreted by Research and Development thus making the product changes easier to action.

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