Date: August 23, 2015
Location: Gothenburg, Sweden
Sensory is at MMR’s heartland. So
where better to celebrate this than at Pangborn 2015; the Sensory
Science Symposium held in Gothenburg, Sweden? We are delighted to be
exhibiting there from 23-27th August, with world leading experts in sensory
science at the 11th conference of its kind.
Founder and Chairman Professor David Thomson will hold a joint presentation
with Jean. A. McEwan on ‘Measuring Liking – properties of hedonic scales
David will also
hold a joint presentation with J.Li and L.Methven: ‘Where liking and purchase
behaviour dissociate, does conceptual content hold the key to successful
In addition, Christine Barnagaud, Mat
Lintern and N. Williams will present: ‘Using mobile phones to enhance our
understanding of real world consumer behaviour’.
A number of poster presentations will
also be on display at the Symposium, which are available both below and via the
Poster in my Pocket app.
- Establishing the ‘sensory DNA’ of air care fragrances, from expert sensory mapping and consumer appeal, to understanding the deeper emotional meaning with consumers -C.Barnagaud, C.Knudsen, V.Mialon & D.L Sweeney
An integrated sensory and consumer
research program was created to develop a deep and precise blueprint of the
world of air care fragrances and provide foundational learning to drive
strategic business decisions. The applications and long-term benefits of this
research were also discussed in this piece.
- Meeting consumers’ energy needs in an era of raised sugar sensitivity –
Health is set to become an even more
important driver of consumers’ purchase decisions, and will most likely affect
their expectations of the sensory experience. This presentation will explore
perceptions of sugar and sweetening alternatives, energy and calories as well
as indicating how some categories have achieved a high energy association
without a similarly high calories association. The presentation will also
speculate which categories might be set to gain as consumers reject
confectionary in favour of alternative ‘cleaner’ sources of energy, as well as
suggesting how other categories might reinvent themselves to maintain their
appeal with the health motivated consumer.
Pangborn offers the chance to discuss
the latest advancements in sensory science amongst scientists, sponsors,
companies and students alike.
This year it will be hosted by The
Swedish Institute for Food and Biotechnology at The Swedish Exhibition and
We look forward to meeting our
friends and clients there – please let us know if you will be attending.
To find out more about Pangborn 2015,