Society of Affective Science Conference

Date: April 27, 2017


Location: Boston,MA


MMR Chairman Professor David Thomson will present Emotion in Commercial Product Research at this week’s SAS Conference in Boston MA.

The Society of Affective Science is a non-profit organization dedicated to fostering basic and applied research in the variety of fields that study affect. Their annual conferences showcase research drawn from psychology, medicine, neuroscience, computer science, law, economics, anthropology, linguistics, sociology, business and other related fields.


Professor Thomson shines a spotlight on the shortcomings of commercial research in understanding emotion due to the inherent flaws of self-reporting, and suggests an indirect questioning method that could better predict emotional outcomes and longer term consumer choice behavior.

David is always delighted to share his academic work with clients – please get in touch with your local team if you’d like to hear more >

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