Date: March 31, 2017
Location: The Folly, 41 Gracechurch Street, EC3V 0BT
Sensory (Module 1) - Sensory 101
interactive workshop has been designed to help boost your understanding of sensory research, and allow you to put your own sensory skills
to the test!
Our sensory team will take you through the senses, how they work and how the brain processes the information - and how they can be tricked!
session covers an introduction to the senses and how they integrate, as well as
an overview on the sources of sensory bias. We’ll touch on the origins of
sensory science and end with practical guidelines and considerations for
product testing – things every marketer should know!
Why should you be there?
Your consumers' experience of a product is
governed by its sensory characteristics – these don’t just drive whether they
like it, but also the emotional and functional meaning that’s delivered by the
experience. It’s possible to deliver and reinforce your brand equities via
sensory cues and this session is the first step towards understanding that connection. Plus we’ll hint at how marketers and food
developers can design products to match and build upon the messages they work
so hard to communicate across other elements of the marketing mix – packaging,
What will you learn?
- We’ll take you through all the senses - how they work, how the brain integrates and
processes the information - and how they can be tricked!
- You'll get to understand your own abilities (and limitations)
in deciphering how products are delivering/performing on a sensory level. Are
you bitter blind or color blind?
- You'll feel more confident speaking to colleagues in more technical departments
or with a sensory background
- You’ll see the power of delivering brand equity
through sensory cues via some in-market examples
Sensory marketing is increasingly relevant;
leading marketers are realizing the way a product looks, tastes, smells and feels in the mouth really does
matter to long-term brand adoption.
be leaving with a better understanding of sensory science as a whole, and a full belly from a great breakfast.
Places are limited, so register now >