Youth Marketing Strategy 2017

Date: March 21, 2017

Time: 10:30-12:30

Location: The Old Truman Brewery, Brick Lane, London

RSVP: contact for more info

YMS17 brings you 7 creative masterclass sessions from our awesome partners across the 2 days of the event. Each masterclass offers a hands on approach to tackle specialist topics in depth - be prepared to get involved, talk about your challenges and learn new skills and strategies to take away.


TUESDAY 21ST MARCH 2017, 10:30-12:30

Following extensive quantitative and qualitative research in the UK, MMR present a masterclass for FMCG industry professionals seeking to gain a competitive edge with Millennials. They will share the results of an extensive survey into the attitudes, behaviors and priorities of Millennials – making comparisons with previous generations and challenging the myth that Millennials are so different.

You will gain access to Millennial perceptions of 20 leading food and drink categories, and how these perceptions are shifting across 25 emotion based associations vs. Gen X and Boomers. Focus will be given to what needs to be done to gain the attention of a distracted generation, with practical tips and thought leadership offered and debated.

This masterclass will deliver insight, implications and ideas for an FMCG audience keen to win with the new generation.


MMR clients can take advantage of a 15% discount on the masterclass price - just enter MMR15 at the checkout.

For more information on YMS 17, or to book a space on our masterclass visit the website here

Our two-day conference is taking place at The Old Truman Brewery - featuring 200 speakers, 65 exhibitors, 5 alternative content streams, 7 creative masterclasses, 2 chill out zones and 1 live entertainment stage.


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