highly competitive and adaptable range of analytic tools have been designed to
bring confidence to your business decisions, identifying launch strategies and
portfolio management scenarios which will provide the highest level of
commercial gain. Our experienced in-house team of statisticians
work closely with our researchers and offer senior consultancy direct to our clients,
to drive range, pricing and promotion decisions which will maximize return.
Some of our most popular current applications are:
Optimizing Pricing & Promotions Strategy
We have an advanced suite of adaptive pricing research tools to help you measure the impact of
different pricing strategies and promotional mechanics on sales potential. Designed to represent real life purchase
decisions more accurately and avoid hot housing of price, we can provide clear recommendations
on price - whether a standalone deep investigation - or incorporated in a wider
piece of research.
our choice-based Advanced Conjoint Modelling capabilities allow us to deliver strategic guidance on direct marketing challenges where multiple interlocking variables are in play. The complex arena of range / pricing / pack size / promotional mechanics is is an ideal example of this.
As well as direct consultancy on optimizing strategy, we can also delivery fully functional exploratory simulator tools direct to clients, which can then be used to explore further potential marketing strategies, and critically, the likely impact of competitor reaction.
Volumetric Sales Forecasting
MMR provides you with a range of tools with which to deliver robust
predictions of potential in-market sales, fusing consumer response data
with detailed marketing mix launch plans. Our approach is built around
continual validation and designed to allow quantification of
size of opportunity at any stage of the research development process –
early screening through to optimization and pre-launch validation.
trial and repeat forecast model is validated to +/- 10% accuracy for new
Range Optimization: both expanding and rationalizing range strategy
has a proprietary modelling approach that goes well beyond industry
standards (such as TURF analysis). Our approaches focus on consumer
purchase allocation exercises from visual product shelves that are
adaptive based on consumers' own core product repertoires; the toughest
test of all when you are trying to displace existing product purchases.
against actual market share data for accuracy, we can predict
percentage change in sales delivered by varying range combinations, the
exact contribution that each SKU within the range will make, and
quantify source of steal / levels of cannibalization (of your existing
product portfolio if there is one) for multiple range strategies.
Want to know more? Contact your local MMR team
More product development approaches: