Brandphonics® is your access point to sensory branding, and underpins everything we do at MMR.
Brandphonics® is the name we give to a suite of sensory branding tools with the power to dig deeper into the way consumers experience your brand, pack and product. It enables truly holistic innovation and enhanced renovation - where product, pack and brand are in perfect synergy, creating a certain magic that connects with your consumer at a deeper level.
We rely heavily on our non-conscious to navigate the
noise in a typical store. We are tuned to subtle sensory differences,
the small differences that determine choice. Our System 1 processes are
busy decoding these signals and making sense of them conceptually.
For example, the color red in the context of food
supplements is conceptualized as high potency. This is the level at which sensory branding
Brandphonics® tools can map the emotional and functional expectations associated with your brand, positioning or new idea, and specify how to
deploy sensory cues across pack and product to create a truly holistic and
compelling proposition. It’s often the small
things – like the tactile feel of your pack – that play the most
critical role in moving your potential from average to amazing.
If these are the kinds of issues you’re facing, then it’s certainly worth a discussion:
• “I’ve got great trial, but I’m worried about my repeat rate”
• “I’m worried that my formula is not distinctive enough”
• “What are the semiotics of my brand, pack and product, and could I improve?”
Our Brandphonics® sensory branding toolkit offers another way at a time when
innovation success rates are rarely out of the industry news and the pressure is on manufacturers to reformulate.
Experience has shown that, where applied, sensory branding provides a common framework that clarifies decision making across brand, pack
and product teams. It makes absolutely clear what you must guard to
ensure your final proposition remains compelling at launch as well as providing guiding principles for future brand development across all touchpoints.
We believe that
sensory branding can reinvigorate your approach to innovation and renovation – bringing fresh
insight and momentum to your brand strategy.
Brandphonics® - the difference is sensory.
Want to know more? Contact your local MMR team
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