an interactive platform, enabling us to monitor results from quantitative
research as they unfold and identify individuals with specific opinions or
reactions to products or packaging.
individuals can then be selected to take part in follow up qualitative deep
dives (focus groups, individual interviews or informal vox pops) to further
interrogate results and accelerate next steps.
development has changed how we do fieldwork – providing a direct link with your
consumers and the ability to get results more quickly (allowing stakeholder
expectations to be managed sooner).
The energy and understanding that comes from being able to probe deeper into results not only helps illuminate quantitative findings but facilitates rapid debriefs available at the end of fieldwork.
Capitalizing on technology to target consumers for follow up with access to our sensory moderators and qualitative experts ensures precision insight to support optimization and development of your proposition without the need for subsequent follow up research.
MMR Connect –
providing clarity and confidence, and harnessing consumer insight more
effectively to drive successful development.
Connect is at the
heart of our exciting Accelerator approach (product research in one day!), click here to learn more.