MMR Shortlisted for IGD Shopper Insight Award


September 04, 2019

by MMR Research Worldwide

We're very excited to be shortlisted alongside Dunnhumby for IGD's Shopper Insight award as part of the Business Excellence category. We used a brand new approach to blend consumer behavioural data with predictive modelling, helping our clients at Brown-Forman to find the perfect drinks serve for Jack Daniel’s Tennessee Honey.

Winners announced at the glamorous awards ceremony on November 7th at London’s Tobacco Dock -

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