MMR Shortlisted for IGD Shopper Insight Award

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September 04, 2019

by MMR Research Worldwide


We're very excited to be shortlisted alongside Dunnhumby for IGD's Shopper Insight award as part of the Business Excellence category. We used a brand new approach to blend consumer behavioural data with predictive modelling, helping our clients at Brown-Forman to find the perfect drinks serve for Jack Daniel’s Tennessee Honey.

Winners announced at the glamorous awards ceremony on November 7th at London’s Tobacco Dock - https://www.igd.com/events/igd-awards/

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