We're very excited to be shortlisted alongside Dunnhumby for IGD's Shopper Insight award as part of the Business Excellence category. We used a brand new approach to blend consumer behavioural data with predictive modelling, helping our clients at Brown-Forman to find the perfect drinks serve for Jack Daniel’s Tennessee Honey.

Winners announced at the glamorous awards ceremony on November 7^th at London’s Tobacco Dock - https://www.igd.com/events/igd-awards/