(Podcast) A case in point: How an Online Community is still delivering fresh insight 4 years on


March 22, 2019

by Susannah Croucher & Toby Coates

Our client wanted to better understand and further explore the categories they work in. We suggested an Online Community, to generate continuous understanding through day-to-day interaction with consumers – offering a flexible resource for future innovation guidance.

4 years on, the community has expanded into multiple markets and the client is still receiving fresh insight that influences and provides strategic direction for their business.

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