Amirah joined MMR in 2016, with a focus on making brands, packs and products better connect with consumers through sensory experiences. Amirah is Associate Director within our client engagement team, designing bespoke research approaches covering qual and quant techniques for a wide range of our global FMCG clients – from entrepreneurs to multi-national brands.

With a background in nutrition and sensory, Amirah is particularly interested in helping clients develop products which deliver on functional benefits, whilst also meeting taste expectations. She’s had the opportunity to spend time in both our South Africa and Sao Paulo offices too, bringing valuable experience and insight in to the wider team.

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