Brimming with client-side experience gained at General Mills, Johnson & Johnson and Ella's Kitchen, Andrew knows what clients are looking for and helps our client service teams tell great stories from the research they carry out. He believes that the world is a battle of ideas, where insight is no longer enough. “The experience economy has moved to the supermarket, and it’s no longer enough to simply meet expectations. We have to shoot for sensory peaks that build mental availability – helping to drive repeat purchase.”
In the 6 years since joining MMR, Andrew has offered insight and ideas related to premium products, the emerging shopper, eCommerce, beauty sectors and developing economies.
Outside of work, he swaps story for a script and stage, most recently dying on stage as Laertes in Hamlet.Back to meet your MMR team