Gemma fell in love with marketing and market research whilst completing her Masters Degree in Corporate Communications. She had a blast writing her dissertation, which was a qualitative study into augmented reality gaming, during which she got to grips with AR mobile games and spent 3 months interviewing Pokémon Go players!

Outside of work Gemma loves running and hopes to complete a marathon soon. She’s also a huge film buff, spending a lot of time at the cinema, and has seen The Avengers more times than you’ve had hot dinners! Oh, and ask Gemma about Dinosaurs. She’s obsessed!

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