Paul heads up the Data Sciences team at MMR. This is a multidisciplinary team of Data Scientists, Statisticians, Developers and Analysts and is underpinned with decades of MR experience & expertise across the senior team.

The team works across our regional offices delivering a class leading set of marketing science tools and approaches, many of which are proprietary to MMR. We are endorsed by our global client base for our agility and technical expertise and willingness to adapt research to directly focus on specific client challenges. An increasing focus for the team is the delivery of end to end automated research solutions.

Paul has 25 years senior research experience (8 years at MMR) working across numerous FMCG/CPG categories and personally specializing in quantitative NPD research and sales forecasting modelling. Previously Paul was Director of Volumetric Forecasting at The Oxford Research Agency.

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