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James Eyton-Jones, Client Engagement Director
07 May, 2018 | 1 minute read
Innovation is getting squeezed, with declining timelines, resource and budget the new normal. But as well as looking to drive efficiency at each individual stage of research, we believe there is a strong opportunity to do things differently!
Sitting within our Express toolkit, Accelerator enables a new kind of product and pack testing - designed specifically to turn challenges into an opportunity to get more value from your research spend, faster;
Capture reactions to your products, packs or concepts and work directly with consumers to shape and improve them in real-time
We were very impressed by the agility and speed of the approach and its ability to drive the discussion
MMR Client who used Product Accelerator
Accelerator is a fluid and immersive tool that is part of MMR's Express suite; combining MMR’s expertise and consumer input to support rapid development
The clients loved seeing the data in real time. They were actually crowding round to look at the screen!
If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
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