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MMR expands global footprint with new operation in Brazil
July 16, 2018
by MMR
MMR, one of the world’s largest independent research agencies headquartered in Oxford, England, is delighted to announce the opening of its Brazilian office.
The Sao Paulo based operation will be led by Ana Almeida and Carlos Chiba (known as Cadu). They bring a host of relevant agency and client side CPG experience - most recently as MMR clients at major Brazilian food conglomerate BRF.
This expansion represents the logical next step in MMR’s global strategy, complementing existing locations in UK, US, China, Singapore, South Africa and India – by adding a key Latin American location. This will ensure that MMR can provide the same level of bespoke service to clients in South and Central America, as they do for those based elsewhere.
We’re really excited about the launch of our Brazil office. It’s something that our international clients have been requesting for some time, and we’re confident that it will grow rapidly. We’re especially lucky to have two highly ambitious, intelligent and adaptable people to set-up and grow the operation. They’ll be shaping a proposition that works for the local market, blending MMR’s higher-end Sensory Branding solutions, with our rapidly expanding agile toolkit. We believe this will create a very exciting and accessible range of solutions for both new and existing clients in Brazil and beyond.Mat Lintern
Global CEO, MMR
We want to make MMR the most impactful research agency in the region, drawing on the company’s global capability and experience, whilst delivering with local know-how and passion.Cadu Chiba
Research Director, MMR Brazil
With inflation low and GDP performance frequently out-performing the wider LATAM region, the Financial Times indicates cautious optimism for the Brazilian economy. (Source: FT 27.02.18).
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