The shortlist has been announced for this year's Masters of Marketing Awards, and the team at MMR Research Worldwide are delighted to have made the cut for our work with ethical babycare brand Paddy's Bathroom.
Kicking off the Festival of Marketing at London's Tobacco Dock in November, the Awards recognize work that combines innovation and creativity with effectiveness.
Our sensory-led approach to product reformulation and pack design briefing sees us shortlisted in the User-led Design & Experience category.
Research, particularly where packaging is concerned, is typically carried out at the end of development as a validation exercise.
Our work with Paddy's Bathroom and others demonstrates the value of bringing consumers in much earlier than that, to shape packaging development from the outset. We're not a brand or creative agency, we're just really good at understanding the sensory cues that drive consumer perception, helping to develop product and pack design briefs that meet consumer needs and expectations. It's all part of our mission to cut time and money out of the innovation process by getting it right first time.
Read more about our work with Paddy's Bathroom >