The company is headed up by Mike Faers (CEO
GoodSense Research, MD Food Innovation Solutions) and Luisa Gibbons (Director,
Future Focus MMR Research Worldwide).
Worldwide (MMR) and Food Innovation Solutions (FIS) have teamed up to offer
Cubo Innovation (Cubo), a joint venture that offers a fresh perspective for
food and beverage innovation, supporting rapid prototyping and placing real
focus on commercial feasibility. Blending consumer insights and co-creation
with culinary creativity, Cubo aims to
disrupt traditional marketing shackles, allowing fresh ideas to prosper with
consumers at the heart of the NPD process. Offering complementary support
and inspiration to internal R&D teams to expedite innovation timings, or a
complete outsourced solution, Cubo brings an exciting new option for rapid and
On Thursday 29th November, over 30 industry professionals came together to celebrate the launch of the joint venture at Hackney’s Our/London Vodka Distillery. After some delicious vodka cocktails, infused by FIS with this years’ trending ingredients (rose petals, matcha and ginger to name a few), and prior to an interactive cooking challenge using the same ingredients, Director Luisa Gibbons introduced Cubo with context around the increasing need for more agile innovation when it comes product development.
Luisa and Mike
went on to explain that whilst launching a widely appealing product is a great
strategy if you have the budget to support a blockbuster launch, more and more
manufacturers are facing increasing pressures on budgets and timelines.
Meanwhile, smaller players in the food and drink industry are stealing a march
on the big boys; they aren’t tied to traditional stage-gate processes that risk
diluting ideas and losing much of what made them special in the first place.
‘It’s time to challenge convention,’ Luisa added, ‘using a fresh approach to deliver effective, agile innovation in a
modern world - that’s what Cubo are here to deliver.’
For more information or to get in touch, please visit the Cubo Website - https://cuboinnovation.com/