OMD and MMR to investigate the future of Britain

February 11, 2013


Media agency OMD UK wants to understand the future shape of British consumer society and has partnered with MMR Research Worldwide.

The 'Future of Britain' project seeks to gauge the impact of austerity economics on lifestyles, shopping, technology and media consumption, as well as consumers’ expectations and attitudes towards life in Britain and the country’s role in the world.

OMD UK is partnering with MMR Research Worldwide to conduct in-depth qualitative and quantitative research exploring consumer values and attitudes in Britain today and the changes in modern household makeup, their impact on decision making and on media consumption.

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