Media agency OMD UK wants to understand the future shape of British consumer society and has partnered with MMR Research Worldwide.
The 'Future of Britain' project seeks to gauge the
impact of austerity economics on lifestyles, shopping, technology and
media consumption, as well as consumers’ expectations and attitudes
towards life in Britain and the country’s role in the world.
OMD UK is partnering with MMR Research Worldwide to conduct in-depth
qualitative and quantitative research exploring consumer values and
attitudes in Britain today and the changes in modern household makeup,
their impact on decision making and on media consumption.
Read the full story on Research-Live.com