MMR X Pangborn: Expert & Consumer Exploration

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Your coffee is served!

Discover how we partnered with The Coca Cola Company to create an agile, Covid-safe, Sensory Qual approach that leveraged expert opinion and consumer feedback to reduce waste, timelines and investment in the QSR coffee category.

COFFEE EXPLORATION

✔ Partnership with Coca Cola

✔ Expert product preparation

✔ Sensory screened consumers

✔ Synchronized moderation

✔ Fieldwork completed in a single day

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