MMR X Pangborn: Using chatbots to gather sensory feedback

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How can chatbots help with sensory insight?

Our innovation team has been working in collaboration with General Mills, exploring the use of chatbots to gather sensory feedback in consumer language, at quant scale.

CHATBOTS

✔ Collaboration with General Mills

✔ Exploration in to the pros and cons of machine learning

✔ How chatbots impact consumer experience

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