MMR X Pangborn: Sensory Playbooks

Download our Sensory Playbooks Poster

How do you conduct effective, virtual qual research?

Discover how we partnered with TTI Floorcare North America and used virtual qualitative interviewing to engage consumers in their home environments during the pandemic. Defining sensory drivers of quality in-home appliances through a virtual research journey.

SENSORY PLAYBOOKS

✔ 72 consumers

✔ 4 markets

✔ Virtual workshops

✔ Innovation springboard for future development

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