MMR X Pangborn: Trained User Panels
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How do you crack the sensory code with teenage make-up users?
This case study showcases an agile method to rapidly train teenage make-up users, who objectively evaluated the sensory profiles of products using consumer language and provided feedback on the sensory experience of lash enhancement products.
✔ Consumer recruitment & screening
✔ Rapid, immersive sensory training
✔ Sensory profiling
✔ Qualitative discussion
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