Sensory Trained Panels with MMR

Engineer your CPG product to perfection with dedicated sensory specialists

Sensory profiling

With your own dedicated, in-house team of sensorially articulate experts, you have access to a deeper level of insight - every moment you need it

Be it for product, pack, or comms development, Sensory Trained Panels enable you to fast-track your innovation and launch a product that’s not only memorable but that connects with consumers on a subconscious level. The secret lies in uncovering the micro-moments that leave consumers pining for your brand, for reasons they can’t even articulate.

Want to dive into the details of how a client-dedicated Sensory Trained Panel can work for you? Download the factsheet below.

Coca Cola and MMR Case Study Sensory Trained Panels

Get to know MMR's Sensory Experts

MMR is the world’s biggest sensory panel management partner, with over 20 Sensory Trained Panels around the world and more than 30 years’ experience in setting up sensory programs across the CPG industry. And when it comes to client-dedicated Sensory Trained Panels, our globally recognized teams take on as much or as little as needed, from delivering an audit of your existing panel to full set-up, training and management of a new one.

Caroline Withers Ph D

Dr Caroline Withers

Consumer Experience Director

With over 10 years’ experience innovating approaches across Sensory and Consumer research, Caroline develops and integrates the latest methodologies into a wide range of MMR’s offerings. Her expertise in supporting clients including Unilever, The Coca-Cola Company, Estee Lauder & Danone with their latest challenges enables her to approach research differently, to launch novel techniques. Her strategic innovations allow MMR’s Sensory and Consumer solutions to stay at the forefront of research across CPG categories & clients.

Damien headshot

Damien Pruneau

Global Head of Managed Sensory

Damien leads MMR’s client-dedicated Sensory Trained Panels capability, building partnerships between MMR and our clients across a variety of industries from CPG to B2B companies. Having worked client-side within CPG R&D teams with a range of multi-nationals including PepsiCo, GSK, Cargill, Mondelez, Givaudan and more, his expertise is well known. He helps our clients design tailor-made solutions for their sensory capabilities and to understand the sensory experience of their portfolio in depth, as well as designing the products that will delight their customers both now and in the future.

Thibault Delafontaine

Thibault Delafontaine

Global Sensory Solutions Activator

Working at the core of our Sensory activities globally, Thibault helps match client challenges and requirements to their optimal solutions. He is still a sensory scientist at heart however, with 10+ years’ experience working both agency and client side, including the role of Sensory & Shelf-Life Manager for Cereal Partners Worldwide (JV Nestlé & General Mills). This places him in the perfect position for understanding and contextualizing our clients’ challenges, as well as suggesting innovative approaches to tackle them.

What our clients say

Our sensory analysis tools and techniques are second to none when it comes to quality, flexibility and agility. But don’t just take our word for it.

What our clients say

Our sensory analysis tools and techniques are second to none when it comes to quality, flexibility and agility. But don’t just take our word for it.

What our clients say

Our sensory analysis tools and techniques are second to none when it comes to quality, flexibility and agility. But don’t just take our word for it.

What our clients say

Our sensory analysis tools and techniques are second to none when it comes to quality, flexibility and agility. But don’t just take our word for it.

What our clients say

Our sensory analysis tools and techniques are second to none when it comes to quality, flexibility and agility. But don’t just take our word for it.

Chevron
Chevron

“MMR helped us to run our panel with much more professionalism and structure. Their experience was invaluable when we were faced with COVID-19, easily enabling us to transition to in-home.”

Senior Insight Manager, MARS

“MMR understands our business needs and have always addressed them timely. As a sensory and consumer research agency, they have strong technical background and knowledge in this field and are aware of the latest trends and ongoing research.”

Anumita Chaudhury, Ph.D., Senior Scientist, Sensory & Performance Test Methods Leader, P&G East Hub

“I am extraordinarily pleased with the sensory panel leader coaching and consulting I have received from MMR. I would absolutely recommend them to other industry professionals who want targeted training.”

Employee at The Coca-Cola Company

“MMR combines sensory research expertise with consumer understanding and always demonstrates passion to drive growth for our brands.”

Kerry Foods

“I have found the team to be extremely supportive, knowledgeable and willing to pitch in, however we may need their inputs. I also find them to be quite adept at problem solving and flexible in their relationship with us which helps us to navigate ever changing business priorities and needs more successfully.”

Senior Sensory Manager, MARS

Want to get into the specifics of client-dedicated Sensory Trained Panels?

Find out more about the panel setup process, deliverables, range of support options, costs and more in the Sensory Trained Panels factsheet below.

Danone Nutricia and MMR Case Study Sensory Trained Panels

Get in touch

Want to get in touch with the team directly about Sensory Trained Panels? Schedule a call or get in touch via email below.