Fighting ordinary innovation for the world's leading brands.

We are the global consumer and sensory research agency.

Be brave. Be formidable. Let’s do this, together.

We combine genuine sector expertise and industry-leading consumer research solutions, working with brands of all sizes to engineer sensory experiences that perfectly land a brand promise.

From branding and innovation to product development and retail strategy, we'll do what it takes to make sure your brand really takes off.

MMR is where sensory science meets creative research - to deliver real commercial impact.

Sensory

Product

Packaging

Innovation

Brand

Range

Sensory

Our global network of sensory experts help the world's most successful brands deliver compelling and believable experiences across product, pack and brand. It’s the tiny details that make all the difference.

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Product

Our product testing and development approaches will ensure you connect with your target consumer, understand exactly what they need - and identify how to deliver it.

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Packaging

We work with consumers to identify and co-create the perfect pack execution that complements your brand. We expose the nuances that really matter.

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Innovation

With tens of thousands of products launching every year, consumer expectations continue to rise. We focus your time and investment in the right place at the right time from the very start of the process, to give you the best chance of success.

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Brand

Fragmented media. Failing innovation. The pace of change. There's a lot to contend with. We help you understand the complexity of consumers, so your concepts truly resonate, your brand stretch retains its essence and your footprint remains distinctive.

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Range

Every brand wants their product range to be a cut above the rest. We make sure your portfolio has what it takes to fight for attention and push its way into the hearts, minds and memory of more consumers – online and in-store.

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From start to finish, we've got you covered.

We cover all stages of the innovation journey. Helping you understand opportunity areas and develop concepts, before using innovative consumer research techniques to fuel the creation of products and packaging that bring brands to life.

We’re experts at product reformulation, optimization and sensory analysis, and we support executional areas such as ranging, pricing and promotional research too.

The latest insights and goings on at MMR? Look no further.

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Quorn Makes Amazing!

Quorn up-the-ante in meat-free innovation

What our clients say

We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...

What our clients say

We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...

What our clients say

We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...

What our clients say

We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...

What our clients say

We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...

What our clients say

We pride ourselves on our exceptional service and the strength of our client relationships. But don't just take our word for it...

Chevron
Chevron

I love your unfailing professionalism, willingness to go the extra mile, availability to chat, and constant striving to improve however you can. You always want to develop the partnership between us and that is much appreciated.

UNILEVER

MMR is a collaborative and adaptable partner on projects, adapting the approach to meet the learning objectives at hand.

MONDELEZ

I always feel we are one team, they understand our needs and deliver based on those needs. Also, adapt quickly to any request and eventuality that appears.

KRAFT HEINZ

Could not fault working with MMR - always incredibly accommodating and you always feel they know exactly what they are talking about - I had utmost confidence in them understanding our needs.

BOOTS HEALTHCARE

Flexibility and agility in adapting to changes in project scope. The team bring enthusiasm for their work and a big bank of knowledge.

DYSON

MMR has become an extension of our team. They do far more than the basic deliverables of any research project, they provide us with a dedicated team who consistently demonstrate behaviors that go above and beyond to help drive value into our business.

WEETABIX

Schedule a call with us

If you'd like to find out more about MMR and how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

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Get in touch

If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.

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