Lucozade Revive: NPD

Energizing new product development for Lucozade

Suntory Beverage wanted to develop a product within the natural energy space, targeting shoppers who don’t buy into the energy drinks category, yet are looking for a naturally inspired uplift throughout their day.

Lucozade revive 1

APPROACH

MMR and Huxly partnered with Suntory on this exciting development journey – from initial exploration right through to validation. Exploring visual and verbal metaphors, along with semiotics and claims, we worked with consumers to create Revive’s Rules For Success, including a detailed liquid brief for the product developers - bringing together brand and product from the outset

OUTCOME

Suntory moved forward with our recommendations, launching Lucozade Revive in February 2020. The launch involved a significant marketing push spanning in-store point-of-sale materials, sampling and out-of-home advertising. The range quickly established itself as a key franchise for the brand and maintains high levels of distribution.

Lucozade Revive 1

REVIVE Coms AM 01 Linkedin 11

Chevron
Chevron

Check out more of our case studies...

We love celebrating our clients' successes. So take a look at some of the innovative ways we've helped brands to overcome their challenges recently...

Schedule a call with us

If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

Book a Slot Today

Get in touch

If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.

* Indicates a required field.