Lucozade Revive: NPD

Energizing new product development for Lucozade

Suntory Beverage wanted to develop a product within the natural energy space, targeting shoppers who don’t buy into the energy drinks category, yet are looking for a naturally inspired uplift throughout their day.

Lucozade revive 1


MMR and Huxly partnered with Suntory on this exciting development journey – from initial exploration right through to validation. Exploring visual and verbal metaphors, along with semiotics and claims, we worked with consumers to create Revive’s Rules For Success, including a detailed liquid brief for the product developers - bringing together brand and product from the outset


Suntory moved forward with our recommendations, launching Lucozade Revive in February 2020. The launch involved a significant marketing push spanning in-store point-of-sale materials, sampling and out-of-home advertising. The range quickly established itself as a key franchise for the brand and maintains high levels of distribution.

Lucozade Revive 1

REVIVE Coms AM 01 Linkedin 11


Check out more of our case studies...

We love celebrating our clients' successes. So take a look at some of the innovative ways we've helped brands to overcome their challenges recently...

Schedule a call with us

If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

Book a Slot Today

Get in touch

If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.

* Indicates a required field.

We are using cookies to understand the visitors’ use of our website and to improve your browsing. If you continue browsing, we'll assume that you are happy with our use of cookies. Learn more