Nando's: Concept Development

Spicing up concept development

Families around the world love to visit Nando’s restaurants, and the brand wished to further target the at-home occasion. Nando’s wanted their Peri-Peri table sauces and marinades to bring people together through exciting family dinners and shared experiences. They called on MMR to develop and define new marketing concepts for their home cooking range.

0 Sauce Group

APPROACH

A multi-stage approach saw our collaborative team of category experts transform early customer insight into compelling market-ready concepts. We brought the results to life through brand consultancy with Huxly, co-creation workshops with MMR, and agile concept development, refinement and final validation with Express.

OUTCOME

Our category experts co-created and validated market-ready concepts with consumers, offering valuable insight and experiences. We provided Nando’s with clear recommendations on how to better position their products—all in under a month!

Nandos four new salads 1200xx4846 2726 0 261

PW Living September 2015 Nandos Chicken with Sides

Chevron
Chevron

Check out more of our case studies...

We love celebrating our clients' successes. So take a look at some of the innovative ways we've helped brands to overcome their challenges recently...

Schedule a call with us

If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

Book a Slot Today

Get in touch

If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.

* Indicates a required field.

We are using cookies to understand the visitors’ use of our website and to improve your browsing. If you continue browsing, we'll assume that you are happy with our use of cookies. Learn more

Close
Cookies